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Facebook, Coke Cola, and Unilever take new advertising stands in polarized atmosphere

At the beginning of this week Facebook’s VP of global business Carolyn Everson to companies that Facebook does “make policy changes tied to revenue pressure” and that it sets “policies based on principles rather than business interests.”

However, Friday Facebook has announced a new company policy regarding hate speech in advertisements.

Today from CNBC

Facebook CEO Mark Zuckerberg on Friday said the company will change its policies to prohibit hate speech in its advertisements.

Under its new policies, Facebook will ban ads that claim people from a specific race, ethnicity, nationality, caste, gender, sexual orientation or immigration origin are a threat to the physical safety or health of anyone else, Zuckerberg said. 

“I am committed to making sure Facebook remains a place where people can use their voice to discuss important issues,” Zuckerberg said. “But I also stand against hate or anything that incites violence or suppresses voting, and we’re committed to removing that content too, no matter where it comes from.”

Additionally, Zuckerberg said Facebook will do more to protect immigrants, migrants, refugees and asylum-seekers from ads that suggest they are inferior to other groups of people or from ads that express contempt, dismissal or disgust directed at them. 

On Friday Coka Cola announced they will be pulling advertisements from all social media.

The said they are not joining any official boycott but the CEO said this, “There is no place for racism in the world and there is no place for racism on social media,” Coca-Cola CEO and Chairman, James Quincey, said in a statement. “The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners.”

The beverage giant has been posting quotes about diversity and ending systemic racism on its Twitter account, including support for NASCAR’s only Black driver, Bubba Wallace.

And consumer packaged goods giant Unilever said it will pause brand advertising on Facebook, Instagram and Twitter in the U.S. “through at least the end of the year.”

“Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.,” Luis Di Como, EVP of Global Media, said in a statement.

“Continuing to advertise on these platforms at this time would not add value to people and society. We will be monitoring ongoing and will revisit our current position if necessary.”

“We are actively engaging with all digital platforms to make meaningful change and impact trust and transparency,” the statement said. “We have made substantial progress, and we acknowledge the efforts of our partners, but there is much more to be done, especially in the areas of divisiveness and hate speech during this polarized election period in the U.S.”

So what does all this mean? It seems that these companies along with social media platforms are trying to decide on what they personally believe should be allowed and not allowed. Although we have seen them heavily influenced by the Democratic party and Nancy Pelosi.

The pattern of these companies calling for censoring is if you don’t think like us then you are hateful.

If you feel like these companies need to stop making advertisements political then you should call their headquarters or email them and let them know.

If you feel working to stifle the conservative voice then you should call their headquarters or email them and let them know.

Let’s not sit in a corner and be quiet anymore.

Source: Zuckerberg: Facebook will prohibit hate speech in its ads



  1. charlene ferencik

    June 26, 2020 at 6:46 pm

    if this applies to both parties great but seems Democrats get away with slot in social media and FB is biased to Republicans

  2. Seretta Smallridge

    June 26, 2020 at 7:54 pm

    Conservatives should not be punished because of our beliefs. Christians should not be punished because we quote our Lord and quote scripture from the Christian Bible.
    stop the vulgar language. People using the F word or writing the F word should have post deleted.

  3. corinna Silveira

    June 26, 2020 at 8:50 pm

    You people should be ashamed of yourself. Promoting racist democrat party and banning anyone that doesn’t agree with them.

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